I am the creative director and founder of the Good Design Practice. I have extensive experience in branded communications and content marketing, with a passion for producing creative that is strategic, speaks to its audience, and is commercially successful.


I have art directed magazines as diverse as Metropolitan for Eurostar, newstand tech title T3, and Professional Manager for the CMI. I have also been responsible for launching and redesigning publications such as Business 2.0 – the new economy magazine, and film title Hotdog.

Over the course of my career I have been Creative Director at Future Publishing (Australia), was acting Design Director at Ink Global (London), and part of the executive team at 900º (Australia) tasked with modernising and reinventing the company.


I now work for Parker Design Consultants a multi-disciplinary, multi-channel design agency where I head up the London creative team. I also continue to operate as the creative director of the Good Design Practice which gives me greater bandwidth to take on projects and if needed harness the support of the agency. Many of my projects are white-labelled and I am happy working in this way, however this unfortunately means being unable to share here.

I work with a wide network of content producers, image makers and digital developers to offer the full range of publishing services.


Memcom Awards 2017 Best Print Magazine(s)


PPA Awards 2015 Designer of the Year


BSME Awards 2011 Magazine Launch of the Year


Ozzie and Eddie awards (USA) 2010 Best Design New Magazine

Bell Awards (Australia) 2006 Designer of the Year


Roses Silver Award 1997 Best print advertising campaign


We have a wide network of writing talent to cover the full spectrum of content needs


We work with specialist photographers shooting everything from personality to still life


We can create simple icons, logos, infographics and illustration across a variety of styles


We can offer the complete package from online flipbooks to print and distribution